Hello, and welcome to MEDITERRANEAN!
Here you’ll find some details about the Mediterranean diet (or Mediterranean lifestyle) which has long been recognized worldwide as the healthiest and most organic way of life. What does that mean?
Over the past few thousand years, various peoples have lived on the Mediterranean coasts. Ethnic groups, countries, and even civilizations appeared and disappeared. Borders, rulers and governments changed.
But something has remained the same throughout history. Visit any Mediterranean village and you will see olive oil, wine (almost everywhere), and bread on the table. Most people are engaged in farming, crafts, or housework, which means daily physical activity. Also, they live in families and communities. No one sits alone at the table here. And sharing dinners in the village square on weekends and holidays is quite common.
In 1958, the American physiologist Ancel Benjamin Keys searched for a way to save the United States from an epidemic of cardiovascular disease. The scientist conducted his Seven Countries Study, examining the culinary traditions and lifestyles of people in the United States, Japan, Finland, the Netherlands, Yugoslavia, Italy and Greece. As a result of his research, the world learned about the Mediterranean diet.
It turned out that if you follow the lifestyle (which, of course, includes eating habits) of the inhabitants of authentic Mediterranean villages, you can forget not only about heart and vascular diseases but also cancer, diabetes and many other unpleasant things. Too optimistic? Yes, but it works. Unlike all fad diets, this is not a quick way to lose weight for beach season. The Mediterranean diet is your conscious choice to lead your healthy lifestyle from now until forever. Because being healthy is an absolutely necessary (though not sufficient) condition for enjoying your life.
MEDITERRANEAN is also a place where you can buy real olive oil, wine, and more natural food from small family farms. Yes, exactly like that: you’ll never find something made by large food processing plants in our store.
Perhaps the “About Us” page should claim something like “Our mission is to make the world a better place by supporting organic farming, healthy Mediterranean lifestyle, blah-blah-blah…” Actually, we just love delicious food and believe that it must be natural.
So we travel through the farms and wineries searching for something special. And this store is a result of our long partnership with good people making good food and wine available to you in just a few clicks.
Welcome to our store! Enjoy MEDITERRANEAN!